Friday, August 5, 2011

Welcome email

It's rare that a business sends you email (whether you subscribe or not) that you actually welcome. I love the email I get from Big John''s PFI (Pacific Food Importers).

It's a great offbeat — and off-the-beaten-track — location in Seattle to buy bulk olives and whatever kind of edible wonders you may or may not be looking for. For instance, they carry my favorite packaged pasta, Rusticella d'Abruzzo (brand) Croixetti (shape) pasta I crave and can no longer get at my local grocery, as well as surprise finds I cannot resist.

As a visual designer, I cannot say I love everything about the email. It is intensely hard on the eyes. And I am utterly amazed that somehow they manage to send their email as an embedded image rather than HTML or text. Wow.

But, it's kinda cute in a "Que?" kind of way, and it makes it way easier to share here, and it's worth your and my read (Click to see larger:)

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